Althea A. Fung


Articles. Advertisements. Other Stuff.

Posts in healthcare marketing
How to Make Your Chatbot More 'Human-Like' — eHealthcare Strategy & Trends

Chatbots — a computer program or that has text or voice conversations — are redefining customer service, especially in healthcare. A 2017 Juniper Research study found that healthcare providers that use chatbots can expect average time savings of just over four minutes per inquiry, with average cost savings in the range of $0.50-$0.70 per interaction. While the success of the chatbot is often calculated in saved nickels and dimes, a bot’s ability to provide a “human-like” experience is also an important indicator of success.

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You are Here: Wayfinding App Improves Hospital Navigation — Strategic Health Care Marketing

Getting lost in a hospital isn’t an uncommon experience. A report from 22Miles, a digital signage software company, found more than 30 percent of first-time visitors expressed confusion in finding locations within a hospital campus. The same report found 25 percent of staff members could not find some destinations within their own campuses. To combat this issue, more organizations are turning to wayfinding apps to navigate consumers from their home to the specific locations within the hospital.

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Using Data and Technology to Reduce Preventable Patient Referral Leakage — Strategic Health Care Marketing

While there are many good reasons why a doctor might refer a patient to an outside physician, from an organizational standpoint this occurrence — known as referral leakage — is bad for business. Organizations lose on average $780,000 annually per employed physician that refers out of the health system, according to ReferralMD, a physician referral management organization. That translates to an estimated $200 million to $500 million in lost revenue to competitors each year.

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