Althea A. Fung


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You are Here: Wayfinding App Improves Hospital Navigation — Strategic Health Care Marketing

In 2015, The Jewish Hospital — Mercy Health, a 184-bed acute-care facility in Cincinnati, was in the midst of a massive expansion project when a problem arose.

“We were almost doubling the size of the hospital. During construction, we had to close our main entrance. So we had all of these altered routes of traffic. It was an ongoing challenge just to get someone from one side of the building to the other,” recalls Craig Schmidt, vice president and COO of The Jewish Hospital.

To help shepherd patients and visitors from around the hospital, Schmidt hired ambassadors to escort people to their destination. But additional logistical issues made navigating the facility hard for visitors and staff.

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