Althea A. Fung
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Clearing Out Your Junk Drawers — eHealthcare Marketing & Trends

We all have that miscellaneous drawer somewhere in our houses. Mine is filled with instruction manuals, incense and lighters, a sewing kit, leftover screws from Ikea furniture (should I have leftovers?!), and my label maker. While the junk drawer seems like a great way to store small, useful household items, in many cases, it’s an ineffective solution to poor organization and hoarding.

The same thing happens with websites. It can be hard to figure out a designated home for a lone pharmacy technician training program that doesn’t fall under GME, CME, or CNE. So we create junk drawers on our websites, filled with hard-to-categorize “other stuff.” This junk drawer makes it hard for users to find information easily and complete tasks effectively.

Visit eHealthcare Marketing & Trends to read the full article.