Althea A. Fung


Articles. Advertisements. Other Stuff.

Posts tagged content cannibalization
Is Your Content Eating Itself Alive? — eHealthcare Strategy & Trends

Competition is an essential part of healthcare marketing — it leads to innovation, helps improve the customer experience, and (hopefully) staves off complacency. In the battle for ranking in digital healthcare marketing, there is one competitor organizations should never go up against: themselves. Unfortunately, companies don’t just compete but get eaten alive, by their own digital marketing efforts, in part, because of content cannibalization.

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